NEW
YORK:
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In
Tunnel: Two of Submedia's in-tunnel
motion picture displays were installed on the
PATH commuter train in 2002. Moving nearly 6.3
million passengers per month between New Jersey
and New York City, both of Submedia's displays
were occupied by Target Stores. Without an actual
store in Manhattan, Target was highly interested
in the innovative medium as a way to raise awareness
of the brand as they expanded in suburban tri-state
areas. The launch was featured in the New York
Post, CNN, NY1 and local TV stations as well as
trade media. Since then, the displays have been
consistently occupied by the likes of GM, BMW,
American Express, Target & Discovery Networks
Walking Displays:
Initially seen in Tokyo, Submedia's first US based
walking displays were introduced in October of
2005 at five locations across Manhattan as a part
of the launch for Lincoln¹s new entry level
sedan, the Zephyr. The Detroit auto manufacturer's
execution was a good example of how TV commercials
can be repurposed and outdoor can be "brought
to life" by replacing static images with
action sequences. At high impact areas across
the city including Herald Square, Times Square
and the Financial District, the highly adaptable
walking displays can be fit to just about any mountable
surface, including city scaffolding. The launch,
once again, caught the attention of the New York
Post with a feature story on the second page that
spurred coverage from additional local media and
trades that you can view on our press page. |
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| CHICAGO: |
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| In
Tunnel: In May of 2005, Target
Stores joined us again in the launch of our display
on Chicago's "L" train. Turning dark
tunnels into revenue proved beneficial for the
Chicago Transit Authority, which was in need of
additional cash streams. Located within the highly desirable loop area,
the display reaches 2.78 million commuters and tourist
monthly. |
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| Walking
Displays: In launching its new
Coca-Cola Blak flavor, Coca-Cola was looking for
unique opportunities in specific Chicago neighborhoods.
The beverage giant approached us after hearing
about our New York displays. The end result
was an example of how flexible the walking displays
can be. We sought out and negotiated for display locations with the highest visibility in areas that Coca-Cola wanted to reach. |
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| WASHINGTON
DC: |
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The
launch of our in-tunnel DC displays in March of
2006 was perhaps the most important market to
complete our National footprint. Two displays
located between the two busiest stations on the
DC Metro are seen by nearly 4.9 million commuters
per month. The launch saw the return of
the Lincoln and Discovery Networks' Travel Channel,
which repurposed its dogsled commercial for action
adventure reality series, Anthony Bourdain: No
Reservations.
Nearly five years after our first launches in
Atlanta and New York, the technology still draws
the press. The Washington Post, Washington Examiner,
Washington Times and several TV outlets covered
our DC event. |
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| BOSTON,
SAN FRANCISCO & TORONTO: |
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Based on a strategic partnership with Sidetrack,
a Canadian based company, we are able to offer
these three markets as a part of a robust North
American buy.
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